Survey evidence can face intense scrutiny. We rely on authoritative treatises and scientific research to ensure surveys are defensible and reliable.
High-Stakes Experience
Dr. Carden has submitted expert reports in multiple federal cases, and has worked with other experts on a wide range of disputes that have proceeded to trial before federal courts.
Speed & Flexibility
From pilot surveys to intricate rebuttal reports, we can adapt to the pace of litigation, delivering rigorous analysis on tight deadlines.
Principal: Dr. Lucas Carden
Dr. Lucas Carden is a survey research expert with over a decade of experience designing and evaluating consumer surveys in litigation, corporate market research, and academic contexts.
He holds a Ph.D. in Psychology from the University of Southern California, with a specialization in Social and Consumer Psychology.
Dr. Carden has been retained as a survey expert and submitted expert reports in multiple litigation matters before U.S. District Courts. He has experience working on disputes involving likelihood of confusion, secondary meaning, genericness, deceptive advertising, materiality, and patent valuation. His litigation experience also includes matters before the Trademark Trial and Appeal Board (TTAB) and the National Advertising Division (NAD).
Beyond litigation, he has conducted consumer survey research for Fortune 500 companies and has held academic appointments at the University of Southern California Marshall School of Business and Occidental College.
